Mayoral Runoff Case Study

Communication Architecture for Accelerated Election Cycles

Summary

This engagement demonstrates how structured communication architecture can stabilize messaging and accelerate public trust during high-visibility decision cycles.

The Ask

The campaign entered the runoff phase with limited time and heightened public visibility. The objective was to establish a high-frequency video presence, enable rapid response communication, and maintain consistent messaging across platforms. The campaign required renewed energy and clear, confident, values-aligned communication within a compressed timeline.

My Role: Strategic Communication Consultant

Provided communication architecture grounded in strengths-based leadership, content planning, delivery coaching, and rapid-response messaging support to strengthen clarity, confidence, and platform alignment. Expanded rapid-response capacity and increased cross-platform engagement within days of implementation.

Primary Outcome

Improved message consistency, strengthened cross-platform engagement, and expanded rapid-response capacity while preserving candidate tone, credibility, and strategic focus.

This framework is adaptable for executive leadership, advocacy campaigns, and organizations navigating high-visibility decision environments.

Strategic Consulting

Communication Architecture Delivered

Core message themes reinforced by by language guardrails informed by the Dignity Index framework, protecting respect, credibility, and tone during high-visibility communication.

Message Pillars & Dignity Index

1

Strengths-Aligned Content Calendar

2

Purpose-aligned messaging plan with filming rhythm and publishing cadence grounded in Strengths-Based Leadership, ensuring authentic delivery and sustained momentum.

On-Camera Confidence Development

3

Tone and delivery refinement, caption and subtitle structure, and accessibility standards for inclusive and confident communication. Includes on-camera coaching and strategic video capture to expand social media reach.

Rapid Response Communication Framework

4

A structured response discipline used to prepare candidates, campaign teams, staff, and supporters to communicate clearly during high-visibility moments. Clients are coached to apply the C.R.I.T. framework independently and, when appropriate, leverage AI tools responsibly to increase response speed while preserving tone, dignity, and message alignment.

Baseline Metrics Prior to Strategic Intervention

Platform analytics captured during the general election cycle prior to communication restructuring.

A digital analytics screen showing 21,789 views for September 1 to September 30, with 64% from ads, divided into 14.3% followers and 85.7% non-followers, reaching 9,448 accounts with a growth of 1,741.7%.

October

Total Views 18,542
7.3% from ads
30.8% Followers
69.2% Non Followers
Accounts Reached:
-73% change

September

Total Views 21,789
64% from ads
14.3% Followers
85.7% Non Followers
Accounts Reached:
+1,741% growth

These fluctuations highlighted the need for structured messaging consistency and rapid-response communication planning.

The JamieBee Communication Experience

I support campaigns through strengths-based leadership, dignified message discipline, delivery coaching, and rapid-response communication structure—bringing clarity, steadiness, and forward momentum while reducing unnecessary reactive chaos.

Engagement Momentum Following Implementation of Structured Communication Architecture

Growth reflects increased consistency, cadence, and audience familiarity across platforms. Data represents organic engagement trends following messaging restructuring and content cadence planning.

Qualitative Wins

Candidate voice strengthened in clarity and consistency
Messaging remained composed and steady during high-pressure moments
Expanded public recognition and reinforced trust signals
Reduced last-minute decision friction and streamlined approval pathways
Greater internal alignment across campaign leadership and support teams
Increased supporter-generated content and social media video endorsements

Engagement Momentum and Strategic Growth

Performance metrics reflecting messaging cadence, consistency, and audience expansion over time.

Growth reflects increased message cadence, cross-platform consistency, and expanding audience familiarity during the final weeks of the campaign cycle.

Social media analytics dashboard showing total views of 101,277 between November 6 and November 18, with a pie chart indicating 25.2% followers and 74.8% non-followers.

Nov Week 1

Total Views 42,478
3.0% Ad-Driven
29.2% Followers
70.8% Non Followers

Nov Week 2

Total Views 101,277
1.3.5% Ad-Driven
25.2% Followers
74.8% Non Followers

A digital dashboard showing total views of 150,504 for a period from November 6 to November 25, with 24.5% from ads, and a pie chart dividing viewers into followers (21.4%) and non-followers (78.6%).

Nov Week 3

Total Views 150,504
24.5% Ad-Driven
21.4% Followers
78.6% Non Followers

Screenshots of social media analytics showing the total views, followers, and non-followers for the period from November 6 to December 3. Total views are 229,117, with 24.4% from ads. The chart indicates 21.5% followers and 78.5% non-followers.

A digital dashboard showing video views, with a circular progress ring displaying 42,478 views from November 6 to November 11. 3% of views are from ads, with followers accounting for 29.2% and non-followers for 70.8%.

Nov Week 4

Total Views 229,117
24.4% Ad-Driven
21.5% Followers
78.5% Non Followers

Engagement Outcomes & Indicators

Reflects the consistency and cadence of visible communication throughout the engagement. Higher volume indicates disciplined messaging presence rather than sporadic posting.
Measures cumulative audience exposure across social platforms and video channels, indicating how widely the message traveled—not merely how often it was posted.
Shows the highest-performing individual content piece. This metric helps assess message resonance and content efficiency.
Represents net audience expansion during the engagement period. Growth reflects increasing trust and interest—not merely passive exposure.