Mayoral Runoff Case Study

Communication Architecture for Accelerated Election Cycles

Summary

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The candidate lost the general election November 2025 (without Jamie Bee services) and entered into a run-off campaign December 2025 (with Jamie Bee services) with limited time, heightened public scrutiny, conflict and controversy.

The Objective:
Clear Confident Communication

The objective was to establish a high-frequency video presence, enable rapid response communication, and maintain consistent messaging across platforms. The campaign required renewed energy and clear, confident, values-aligned communication within a compressed timeline. SWOT Analysis to address online strengths, weaknesses, opportunities, and threats.

Colorful diagram of the Olympic rings showing four interlinked circles in green, blue, yellow, and red, each with an arrow pointing in different directions.

Jamie Bee’s Role:
Strategic Communication Consultant

Strategic consulting and collaboration to create clear executable online content grounded in strengths-based leadership. Content pillars guided rapid-response messaging and on-camera coaching to support and strengthen clarity, confidence, and platform alignment. Expanded rapid-response capacity and increased cross-platform engagement within days of implementation.

Primary Outcome

Improved message consistency, strengthened cross-platform engagement, and expanded rapid-response capacity while preserving candidate tone, credibility, and strategic focus.

This framework is adaptable for executive leadership, advocacy campaigns, and organizations navigating high-visibility decision environments.

Strategic Consulting

Communication Architecture Delivered

Core message themes reinforced by by language guardrails informed by the Dignity Index framework, protecting respect, credibility, and tone during high-visibility communication.

Message Pillars & Dignity Index

1

Strengths-Aligned Content Calendar

2

Purpose-aligned messaging plan with filming rhythm and publishing cadence grounded in Strengths-Based Leadership, ensuring authentic delivery and sustained momentum.

On-Camera Confidence Development

3

Tone and delivery refinement, caption and subtitle structure, and accessibility standards for inclusive and confident communication. Includes on-camera coaching and strategic video capture to expand social media reach.

Rapid Response Communication Framework

4

A structured response discipline used to prepare candidates, campaign teams, staff, and supporters to communicate clearly during high-visibility moments. Clients are coached to apply the C.R.I.T. framework independently and, when appropriate, leverage AI tools responsibly to increase response speed while preserving tone, dignity, and message alignment.

Before Jamie

Video captured before the general election

‍ ‍Baseline Metrics

Before Jamie Bee’s Strategic Intervention

Platform analytics captured during the general election cycle prior to communication restructuring.

A digital analytics screen showing 21,789 views for September 1 to September 30, with 64% from ads, divided into 14.3% followers and 85.7% non-followers, reaching 9,448 accounts with a growth of 1,741.7%.

Screenshot of social media analytics showing 18,542 total views from October 1 to October 31, with a pie chart indicating 30.8% followers and 69.2% non-followers, and a total of 2,549 accounts reached, representing a 73% decrease.

October leading into General Election

Total Views 18,542
7.3% from ads
30.8% Followers
69.2% Non Followers

September leading into Campaign

Total Views 21,789
64% from ads
14.3% Followers
85.7% Non Followers

These fluctuations highlighted the need for structured messaging consistency and rapid-response communication planning.

With Jamie Bee

Engagement Outcomes & Indicators

Reflects the consistency and cadence of visible communication throughout the engagement. Higher volume indicates disciplined messaging presence rather than sporadic posting.
Measures cumulative audience exposure across social platforms and video channels, indicating how widely the message traveled—not merely how often it was posted.
Shows the highest-performing individual content piece. This metric helps assess message resonance and content efficiency.
Represents net audience expansion during the engagement period. Growth reflects increasing trust and interest—not merely passive exposure.

The JamieBee Experience

I support campaigns through strengths-based leadership, dignified message discipline, delivery coaching, and rapid-response communication structure—bringing clarity, steadiness, and forward momentum while reducing unnecessary reactive chaos.

Engagement Momentum

Growth reflects increased consistency, cadence, and audience familiarity across platforms. Data represents mostly organic engagement trends following messaging restructuring and content cadence planning.

Implementation of Structured Communication Architecture

Thank you, Idaho Falls.

More people voted in this runoff than in November, and that says something important about our community. When neighbors stay engaged and make their voices heard, it strengthens our city.

I also want to thank Jeff Alldridge

Strategic Growth

Performance metrics reflecting messaging cadence, consistency, and audience expansion over time.

Growth reflects increased message cadence, cross-platform consistency, and expanding audience familiarity during the final weeks of the campaign cycle.